BEACTIVEDAY 2023 - #BEACTIVE DAY 2023

The #BEACTIVE DAY campaign materialises the vision of getting more people across Europe more active, and is designed to tackle the issue of physical inactivity through the core message of #BeActive. By fostering greater participation in physical activity events during the last week of September, the #BEACTIVE DAY campaign contributes directly to the continent’s largest campaign promoting sport and physical activity - the European Commission’s annual European Week of Sport (EWoS). As a proven flagship event, #BEACTIVE DAY intends to be the main annual celebration and contribution from the fitness and physical activity sector coordinating national campaigns while working under the umbrella of EWoS, which is already creating strong and natural connections, at European, national and regional levels, and is on track to continue doing so for the foreseeable future. Through capacity building, peer learning, and launch events, the nine National Fitness Association partners will support and learn from one another as they prepare and align to deliver their national #BEACTIVE DAY campaigns. The 2023 edition of the campaign will raise awareness around, and develop, the offer of intergenerational physical activities, which will foster community cohesion and encourage active and healthy lifestyles. This Action further contributes to ‘sport beyond borders’ through the consortium of eightEU countries (Belgium, Czech Republic, France, Greece, Hungary, Latvia, Portugal, Romania) and two non-EU one (North Macedonia, Serbia).