Movement Pills: Sport as a natural remedy to enhance EU citizens health

With the aim of TACKLING SEDENTARY LIVESTYLES and promote physical activity, "Movement Pills" is a project addressed to citizens of partner countries conceived for the empowerment of PRIMARY HEALTH PREVENTION. The concept is built around the development of EU wide campaign to raise awareness and promote PHYSICAL ACTIVITY intended as a NATURAL REMEDY capable of preventing and/or lowering the incidence of developing pathologies closely related to a sedentary lifestyle. Main GOAL is to develop and spread a common EU wide methodology to promote physical activity and active lifestyles focusing on the link between sport and health, using PHARMACIES as a chain of engagement for beneficiaries. The project therefore provides for the widespread distribution, in partner countries, of a great number of MOVEMENT PILLS BOXES, real boxes that resemble those of medicines, but containing a trial subscription for 2 FREE MONTHS OF PHYSICAL ACTIVITY in the gyms and swimming pools adhering to the project, login credentials to access interactive ONLINE SPORT LESSONS and/or video tutorials, and a leaflet providing INFORMATION on the benefits of physical activity and risks of sedentary lifestyles. Just like remedies, boxes of Movement Pills are distributed in PHARMACIES. A wide range of sport activities is provided, including options that allow the INCLUSION of the categories of subjects at risk of exclusion. Project actions: 0-MANAGEMENT 1-IT ENVIRONMENT 2-NETWORKING 3-CAPACITY BUILDING (addressed to participating organization) 4.1-IMPLEMENTATION: PROVISION OF SPORT OPPORTUNITIES (addressed to citizens) 4.2-ENCODING AND SHARING OF THE METHODOLOGY 5-ADVOCACY & DISSEMINATION MAIN OUTPUTS/DELIVERABLES: On-line platform/Website Action Plan Toolkit CBP Evaluation report Handbook Policy Recommendations Dissemination plan Expected results: 36.000 sedentary people took advantage of the trial months & online sport lessons/video tutorials. 5.400 of them will resume physical activity