#BEACTIVE DAY 2025

The #BEACTIVE DAY campaign embodies EuropeActive’s mission and vision of getting more people, more active, more often. Its essence lies in cultivating capacity within the European Week of Sport framework, championing physical activity promotion through the strategic execution of #BEACTIVE DAY campaigns across EU and non-EU countries. Through the core message of #BeActive, our campaign enables greater participation in physical activity events during the last week of September, contributing directly to the continent’s largest campaign promoting sport and physical activity: the European Commission’s annual European Week of Sport (EWoS). With project partners coordinating the campaign implementation at local and national levels, #BEACTIVE DAY is becoming the fitness and physical activity sector’s main annual celebration and contribution to EWoS. Working under the latter’s umbrella, our campaign continuously strives to help knit connections and synergies across the sector and beyond, from local to European levels, and whose achievements are part of what makes #BEACTIVE DAY a proven flagship event. #BEACTIVE DAY celebrates the fun of fitness and physical activity, and relies on implementing free events and activities that take place in fitness and sport centres, parks, high streets, schools, universities, or even workplaces. In doing so, the campaign both increases individuals’ physical activity access and awareness about existing local offers, and about the benefits of an active lifestyle. Beyond the general public, the 2025 campaign will further focus on implementing activities catered to people with NCDs, or at risk of developing them, and to raising awareness around the health-enhancing physical activity for one’s well-being. This focus will contribute to the sector’s mission of making fitness, physical activity and healthy lifestyles more accessible to all. that is published through this page expresses the views of the project beneficiaries only and it does not represent the views of the European Union or the European Commission. It shall not be deemed to constitute legal or official notice on behalf of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for this content nor the use thereof made by any third parties. Page 2 of 2