OofS - Olympics of Sustainability: Winning for Health

The Olympics of Sustainability (OofS) addresses two critical European challenges: physical inactivity (with 45% of Europeans never exercising) and environmental concerns (where 90% believe in environmental protection but struggle to take action). This innovative project creates a transformative model that embeds sustainability practices directly into sporting activities, making environmental action accessible, engaging, and rewarding. The project employs a game-based, experiential learning approach through three key objectives: increasing sports participation while promoting pro-environmental behaviors via a Green Badge reward system; establishing a scalable model for municipalities across Europe through a comprehensive "Green Playbook"; and prioritizing social inclusion by ensuring accessibility for underrepresented groups including women and individuals with disabilities. This active, challenge-based approach transforms traditional sports into platforms for sustainability education and community engagement. OofS aligns with multiple EU priorities including the European Green Deal, EU Climate Goals, Erasmus+ inclusion objectives, and the EU Youth Strategy. The project targets measurable impacts including a 20% increase in sports participation among inactive youth, 50% adoption of sustainability behaviors among participants, engagement from 20+ municipalities across Europe, and ensuring at least 30% participation from underrepresented groups. By positioning sports as vehicles for both physical health and environmental responsibility, OofS cultivates active citizenship while providing practical pathways for community-level climate action. that is published through this page expresses the views of the project beneficiaries only and it does not represent the views of the European Union or the European Commission. It shall not be deemed to constitute legal or official notice on behalf of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for this content nor the use thereof made by any third parties. Page 2 of 2