Social Media Savvy 2

Background "A 29th state is currently emerging within the borders of the EU. It is the state where people without jobs live. A state in which young people became unemployed; a state in which we see people excluded, set back and left by the wayside. I would like this 29th Member State to become a normal Member State again." (J. Juncker, 15 July 2014).The Corona Outbreak in January 2020 had an even more devastating effect on the youth unemployment rates: A lot of young people lost their jobs or could noit get a job. Time has come to invest (again) in our young people. We need to support young people on their (entrpenreurial) journey to work. Why? Well, the first impression has become more important then ever: ‘In 40 milliseconds, we’re able to draw conclusions about people based on a photo’ Wow!' Dr. Mehrabian (University College LA), showed us that the impact of messages are 55% visual, 38% vocal (tone of voice, rhythm, infection) and 7% verbal. Without (any) work experience, what young people usually do have is their smart phone. With their smart phone they can show their own brand: The Brand 'I'. Their branding on line is crucial in their job search or when you are setting up your first business. The best way to give support is digitally! Objectives The aim of the Social Media Savvy-Part 2 partnership is to take young people on a interactive and challenging journey of social media creativity; enhance their digital skills and provide a learning evironment towards being professional on social media during your job search: The SMS Platform gives a lot of training material and tips and tricks and provides Social Media Savvy Passport modules to succes (certificate), using personal branding (brand 'I'), acquiring soft skills to make it easier to progress into work. SMS2 targeted young people still in school (potentially to graduate within 2 years) and/or or recent graduates (aged 14-25). The idea is that all those young people have a lack of work experience, but do have a lot of smartphone experience. So we have teached and trained them to own and use their personal brand, the brand 'I': A professional digital identity 'I' is the first step to gain any kind of formal work experience which leads to a substantial improvement of career development. The SMS platform and SMS passport are key support tools for the brand I. It helps young people to apply their smart phone experience on social media (e.g. Facebook, Twitter, Instagram and LinkedIn) in connection with the world of work . Implementation Next to IO activities the SMS2 partnership implemented: SMS2 Dropbox (R1), upgraded SMS Website (R2): www.socialmediasavvy.info & social media accounts on Twitter, Instagram, Facebook, Pinterest & LinkedIn. Other productions were Country Reports (R3); Guide Document SMS2 Days (R4); SMS2 Days Reports (R5/R6) and articles, capitalisation on the LTT(R7) recommendations for sustainability (R8) and more methods, reports, evaluations & dissemination plans (R9-R22) SMS (Part 2) has coordinated meetings with trainers, teachers, youth workers & stakeholders during SMS 2 Days, to discuss how to guide young people in their journey to work. All the SMS2 products are made by young people, with young people for young people during: *2 Dutch SMS 2 Days: 27 June 2022 & 29 June 2021 *2 Italian SMS 2 Days: 16 June 2022 & 28 December 2021 *2 Scottish SMS 2 Days: 20 May 2022 & 24 June 2021 *Learning Teaching Training (LTT) Activity, Campobasso, Italy: 2-7 January 2022 *SMS 2 OnLine Kick Off *SMS 2 TPM 2, 6-7 December 2021, Campobasso, Italy *SMS 2 TPM 3, 5-6 May 2022, Leiderdorp, Holland *SMS 2 Multiplier Event, The Netherlands: June 28th 2022 An overview of al SMS2 services & activities can be found on: https://socialmediasavvy.info/services/ Achievements *IO1 - SMS Platform Supports young people to be professional on social media on their journey to work. One of the great features of the SMS platform: - It tracks the best recent social media news in newsfeed; - Cyber news feed; - 12 SMS2 newsletters in English, Dutch & Italian. The SMS platform is an OER with lots of content: Cyber safety; social media assessment; Books, TV & Movies, Videos & Podcasts; tips, tricks, checklists; advice on job search, profile, resumes and the 'Brand I'. When you login, you get access to more social media training material and free access to a mentor helpdesk. Subscribtion is easy & privacy safe: By first name & email. *IO 2 - SMS Passport This assessment tool measures how savvy you are at the start. And you can track your progress after you have scrolled on the SMS Platform and learned the three e-modules. *Upgraded www.SocialMediaSavvy.info website - Provides a comprehensive set of professional social media guidance and functions as a portal (with button) to SMS Platform *Official daily/weekly updated Social Media Savvy accounts on Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc. *3 TPMs: 2 face-to-face, 1 online *6 SMS2 Days have been arranged to successfully pilot and test the IOs.