START. Strategic ParTnership to Improve InternAtionalization skills of SMEs in ReTail sector.

The decision to pursue this project stems from the recognition of the critical role played by the retail sector within the European Union (EU) economy. With 29 million people employed (constituting 8.6% of total employment) and contributing 11% to the EU's GDP, the retail sector stands as the second-largest service sector in the EU. Notably, the sector is predominantly composed of Small and Medium Enterprises (SMEs), with approximately 18% being self-employed. The retail sector adds substantial value, estimated at €1 trillion, to ancillary sectors such as wholesalers, transport, finance, and manufacturing, accounting for 10% of the total EU value. The significance of the retail sector extends beyond mere economic contributions. It serves as a vital driver of economic growth, stimulating internal demand and consumption. European households allocate approximately one-third of their budget to retail purchases, underscoring its impact on the quality of life for EU citizens. Furthermore, the sector is instrumental in fostering competitiveness, growth, and innovation within the EU. START addressed these pressing needs by equipping stakeholders with the requisite knowledge and skills to navigate the internationalization process.

START overreached the goal of enhancing the internationalization capabilities of SMEs in the retail sector. By addressing the significant barriers faced by EU SMEs in expanding into international markets, the project sought to equip stakeholders with the necessary knowledge and skills to navigate the complexities of international business. The specific objectives of the project are outlined as follows: Define the professional profile of an internationalization manager tailored to SMEs in the retail sector. This profile serves as a benchmark for training initiatives in internationalization within the retail industry. Provide comprehensive training to entrepreneurs, start-ups, and decision-makers within retail SMEs, focusing on key competencies and skills essential for successful international expansion. Offer training opportunities to young individuals and the unemployed seeking employment within the retail sector, thereby enhancing their competitiveness in the job market through specialized skills in internationalization. Enhance the digital literacy of participants to facilitate distance learning and optimize the utilization of e-commerce technologies for the growth and development of small retail businesses.