Abbau von GEschlechterSTereotypen bei der Berufswahl von jungen Frauen in einer digitalen ArbeitWelt

Our association would like to make a contribution to this topic and raise awareness in our environment and region. With the project, we had the opportunity to work on the topic from a broader pers...

Our association would like to make a contribution to this topic and raise awareness in our environment and region. With the project, we had the opportunity to work on the topic from a broader perspective and to address the target group of parents in addition to awareness-raising among young people. We were able to deepen existing contacts with schools in Nuremberg and bring an international perspective to the association. Companies in the region showed interest in the project and the opportunity to interest parents from other areas of life as ambassadors for educational content in the STEM field.

With two content-related activities, we developed five newsletters in three languages (German, English, Spanish) and, as the first activity, researched and developed the necessary basis for content together with our partner from Spain. In the second activity, we made use of and disseminated the findings to support young women and girls in choosing a career in STEM education. To this end, we sensitized parents and family members to the topic of career choice and the special role model function of parents for their children.

The result showed a picture in both countries, in Germany as well as in Spain, that parents and close family members still have a major influence on career choices. With this result, the target group "parents" was addressed, objectively - without a raised forefinger. In conversations with parents, it turned out that many parents already have an awareness regarding gender-specific education, but nevertheless often simply continue existing patterns and customs without giving it much thought. Many parents were not aware that gender-specific behaviour and example in the family have such a great influence. With a low-threshold offer based on 5 newsletters that address the topics in a very entertaining way, we initiated a discussion and sensitization at parents' evenings in schools and kindergartens. The following topics were presented under the umbrella term of gender justice: Education, career aspirations, children's rooms and toys, role models and earnings, influence and role models.