Adults Upskilling in Digital Marketing

The Covid-19 pandemic has hastened digitization across sectors, increasing the demand for digital skills even in non-ICT fields. However, many adult learners and NGO workers, particularly the elde...

The aim of the project was to support adult learners and NGO’s workers to improve their digital marketing capability and skills and better understand ways in which they can be supported in transforming themselves to be more competitive in the labour market. Project objective: - To develop educational materials for adult learners and NGO’s workers in digital marketing.