Inclusive Digital Academy
▶Summary
The IDA project aimed to provide tailored education in digital marketing to individuals with disabilities and limited opportunities. This education offered better prospects for employment and inde...
▶Objectives
The IDA project aimed to provide tailored education in digital marketing to individuals with disabilities and limited opportunities. This education offered better prospects for employment and independent work. The project achieved its objective by developing and piloting a digital marketing course. Partner institutions collaborated and shared their knowledge. We successfully implemented the pilot course. The project's anticipated plan was inclusion of 20 disadvantaged individuals to complete the pilot digital marketing education. After the course, these participants were expected to enhance their digital skills to the point where they could start working as digital marketers. In the project's final stage, we planed at least 2 participants to find their first job. The project fostered inclusion and diversity in education. The course covered topics related to digital content and the use of online digital tools. Following the pilot phase with the participants, the course became accessible to unemployed individuals in Northern Macedonia and Bulgaria. This expansion contributed to the availability of high-quality learning opportunities for adults and disadvantaged individuals.
▶Impact
The project successfully achieved its main objective of providing education in digital marketing to persons with disabilities and those with fewer opportunities in NM and Bulgaria, broadening access to digital marketing education and empowering individuals with new career paths, facilitated their integration into the job market, enabling them to contribute to the digital marketing industry. The development and implementation of a tailored course enabled them to gain skills and knowledge that improved their employment prospects and offered opportunities to work independently as digital marketers. The project involved partnerships between organizations with expertise in digital marketing and teaching methods for vulnerable groups. Through knowledge exchange and collaboration, all partners effectively developed and implemented the pilot digital marketing course, ensuring sustainability and long-term impact from the project. A total of 40 individuals started in the pilot education program, 28 of them finished the course, 10 participants opened profiles on the online job searching platform called "bestonlineassistant" Additionally, 4 participants secured full-time employment + 4 as freelancers and 1 started her online store.