Competences in Business Acumen and Communication for Heritage

BACH was driven by the EUROPEAN NEED to foster European identity, values and participation and rode on the awareness that: - operators of heritage structures occupy a key position to be a part of ...

BACH had two main objectives: 1. INTRODUCING A BRAND NEW APPROACH TOWARDS BUSINESS DEVELOPMENT IN CULTURE AND HERITAGE that: - strikes a balance between socio economic sustainability and socio emotional wellbeing given the importance of culture to foster and cultivate a sense of belonging, national/regional/European identity and values, - puts quality and human centredness as the drivers for change for a heritage sector that opens up to new ideas and wider ownership and - makes heritage spaces a place for encounter and healthier social textures through inclusion and more active exchange. 2. BROADENING VISION OF AND UPSKILLING PROFESSIONALS IN THE HERITAGE SECTOR SETTING THE TREND FOR OTHER SIMILAR COLLABORATIVE SELF/LEARNING PATHS INCLUDING THE START OF A NETWORK TO FURTHER THE BACH STRATEGY BEYOND THE PARTNERSHIP ie. - designing a training path that can be upscaled/ transferred to other sectors like cultural tourism etc., - designing a business ideas and business development toolkit that enables testing and stressing of ideas through peer review and measurement of creativity and impact against criteria based on the UN Sustainable Development Goals for 2030 and - starts the BACH Network for future sustainability for Heritage.