DECODE: Decoding European trends and needs in upskilling and reskilling rural cultural tourism operators

DECODE was a project developed to respond to current European trends and needs in upskilling and reskilling cultural tourism operators, professionals and volunteers in rural and/or deprived areas....

The DECODE project aimed to develop training for those in the target group that will give them new knowledge and digital upskilling. Enrichening their skills for promoting and developing their business within cultural tourism while they at the same time enhance their competence in working with digital media. Built upon research from the different regions this project gives the target group fundamental quality learning within fields of social media, branding, product development and network and support, see all the benefits while using and learning about digital tools and media. The upskilling offered to them will provide flexibility and adaptability depending on if they have their own business or are employed or offer valuable learning for someone wanting to start up a business. The project will provide for development and sustainability of cultural tourism in rural and/or deprived areas and answer to the needs of municipal, service providers, professionals interested in the promotion of cultural tourism in rural and deprived areas). This project also aims to develop policy recommendations for cultural tourism stakeholders, facilitators and educators, that will improve the practices of cultural tourism education across the EU.