Treasure hunt in your neighbours backyard

In the past years, the global COVID-19 pandemic and the growing need for sustainable living have highlighted agritourism as a viable alternative to mass tourism. In Sweden, the National Board of S...

Thus, objectives of TreasureHunt are to: -train agriculture entrepreneurs on developing skills and competences to innovate their business by connecting agriculture and tourism -Enhance the possibility for young immigrants and female entrepreneurs to get involved in agrotourism -promote innovation capacity in the agriculture sector as a whole thanks to the link with another relevant sector for EU economy, Tourism -Make agro tourism an attractive business for young entrepreneurs in combination with other land based businesses -Increase the interest for language learning among potential rural entrepreneurs by using interdisciplinary teaching methods, thus learning English and vocational skills in the same time -to build a strong network for the exchange of good practices in agritourism

The project implemented several key activities to support agricultural entrepreneurs in agritourism. A Competences Framework was developed to outline the essential skills and knowledge required in the agritourism sector. Training courses were conducted for teachers, trainers, and VET students, taking into consideration public opinion about rural life and focusing on converting farms into tourist attractions, creating agricultural-based tourist offers, ensuring sustainability, and effective promotion and networking strategies. An online platform was created, providing training materials and a space for peer networking among interested entrepreneurs to showcase their tourist offers and benefit from interaction with each other. This platform was designed to and will remain active beyond the project, serving as a long-term portal for business opportunities. Additionally, a standalone Manual for Agritourism was produced, featuring best practices and examples for self-study. The project also developed a methodology and tools for entrepreneurship training in agritourism, alongside self-study materials to improve English language skills tailored to the agritourism context. These activities were designed to equip aspiring agritourism

Results R1) a framework of a training for young Europeans in agrotourism R2) Agrotourism package for increasing the interest of young people (especially females and immigrants) to see potential of the country side R3) Social learning platform R4) a digital booklet business ideas for the beginner in entrepreneurship and agrotourism R5) a digital self study guide with exercises in order to improve and learn Englishand a digital glossary of the most common words in agrotourism in 5 languages