Entrepreneurship is Online
▶Summary
We initiated the Entrepreneurship is Online (EIO) project in response to the profound impact of the COVID-19 pandemic on small and medium-sized enterprises (SMEs), which saw an increase in bankrup...
▶Objectives
The EIO project aimed to improve entrepreneurship education by developing key skills in digital marketing, online presence and branding among youth workers and young people. Our aim was to increase their capacity to both teach and learn about setting up new businesses and engaging effectively with online markets. Specifically, the EIO project aimed to - Develop and disseminate educational tools and resources on entrepreneurship and online presence, thereby strengthening essential skills. - Improve the teaching skills and qualifications of youth workers in entrepreneurship and online presence, preparing them to better support young entrepreneurs. - To provide a strategy for youth workers to facilitate learning about entrepreneurship, focusing on online strategies and e-learning. Target groups for the EIO project included - Youth workers who need to improve their teaching methods and knowledge in delivering entrepreneurship programmes, especially those involving an online presence. - Young people, especially those with fewer opportunities, seeking specialised training to acquire the skills needed to start a business.