GREEN Factor - eco and entrepreneurial pathways to boost young people’s factor of change

The environmental crisis is one of the most urgent global challenges, requiring immediate action for the planet's future sustainability. Recognizing this, international agreements like the Paris Agreement and Agenda 2030 have set ambitious goals. The Paris Agreement united nations in combating climate change and adapting to its effects, while Agenda 2030 committed nearly 200 countries to achieving sustainable development for both the planet and humanity.In this context, it is crucial to educate and engage young European citizens, empowering them to adopt sustainable behaviors and ideas that can drive impactful change in the short and long term. GREEN Factor addresses this need by focusing on young people (16-30 years old), who will shape the future as tomorrow’s decision-makers. The project promotes environmental awareness, fostering a mindset shift toward sustainability, and equips youth with the tools to make meaningful contributions.Additionally, GREEN Factor supports youth professionals—such as youth workers and staff—enabling them to better engage and influence young people. By combining direct education and professional capacity-building, the project ensures a deeper, long-lasting impact on creating a more sustainable future

Starting from the Green Deal purposes, GREEN Factor main challenge is to foster young people environmental consciousness and activism, by leveraging on 2 interconnected objectives: - to strengthen young people's awareness about environmental issues, by concretely boosting their behavioural change. In order to achieve this objective, a Good Practice Catalogue is now produced (PR1), based on the collection of good practices from Europe and partner Countries about greener behaviours. - To promote youth green entrepreneurship and sense of initiative - the more younger individuals acquire this ecologic behavioural know-how in their daily life as citizens, the wider range of green attitudes, ideas and initiatives will be generated by them also as green entrepreneurs, by creating a cascade effect of personal, social and economic benefits in the short and long term, definitely beyond the project duration. As a wider objective, GREEN Factor project results have been conceived to be exploited independently from the project framework and to be highly shareable and replicable during and after the project life cycle, in order to boost a real factor of change within a wider community as well.