CustMaS - Customer Management Skills in Digitalizing B2B Markets

In the last decades, the European economy has transformed into a “network economy”. Firms have reduced their depth of production, relying on increasingly differentiated supply chain. Managing the ...

Project CustMaS was introduced to address the changes in customer management skills needed in digitalising Business-to-Business (B2B) markets, with the following aims: a) Develop an up-to-date, comprehensive, empirically validated framework of skills in B2B customer management in a digitalising world. b) Develop a post-graduate course curriculum and program guide, including program-intended learning outcomes, appropriate pedagogy, and evaluation strategies. c) Disseminate the results of the project for a broader community. On May 19 and 20, 2022, the project started with a transnational kick-off meeting at the Westfaelische Wilhelms-Universitaet Muenster, Germany. During the meeting, project members were present to discuss project management-related issues and the layout of the attended intellectual outputs (IO). To do so, the submitted project application was reviewed, and the five expected IOs were discussed in detail.