The Future Of Neuromarketing

Background I’M NEW project aims to provide youth workers and NEETs with qualitative educational resources, both theoretical and practical on the topic of digital, neuro and nano marketing, in order to develop their needed skills for emerging jobs in the current labour market, to overcome the rising youth unemployment. PORTUGAL Youth unemployment remains relatively high, though measures have been taken to tackle the challenge. Youth unemployment (15-24) stood at 18.2% from 2019, above the EU average of 14.4%. The proportion of young people neither in employment nor in education or training (NEETs) decreased from 9.3% in 2017 to 8.4% in 2018 (below the EU average of 10.4%). However, the NEET rate differs greatly between regions in Portugal, from 17.8% in the Azores to 7.2% in the Centro region. SPAIN Within the EU, Spain is one of the countries with the highest proportion of young people in NEET situations. Youth Unemployment Rate in Spain decreased to 33 % in August from 34.70 % in July of 2021. Youth Unemployment Rate in Spain is expected to be 32.84 % by the end of this quarter, according to Trading Economics global macro models and analysts expectations. In the long-term, the Spain Youth Unemployment Rate is projected to trend around 32.34 % in 2022 and 31.64 % in 2023. During the pandemic, young workers in non-permanent contract or those who held jobs that require little academic training (such as, for example, the so-called ‘elementary jobs’) lost their jobs at a higher rate than those working on a permanent contract status (Spanish Youth Council, 2020). IRELAND Youth Unemployment Rate increased to 17.40 % in September 2021. Youth Unemployment Rate in Ireland is expected to be 17.60 % by the end of this quarter, according to Trading Economics global macro models and analysts expectations. In the long-term, the Ireland Youth Unemployment Rate is projected to trend around 17.20% in 2022 and 16.50% in 2023.The number of NEETS has been relatively consistent over the last 4 years ranging between 21,000 and 24,000 for the majority of quarters. Whilst the most recent quarter shows a higher number of NEETS, it is still below the levels seen before 2016. In January to March 2021 there were an estimated 21,000 young people (aged 16-24) in North Ireland who were not in education, employment or training (NEET). This is 10.4% of all people aged 16-24 years. LITHUANIA Youth Unemployment Rate increased to 19.50 % in August 2021. The very good performance on early school leaving helps to keep the share of young people neither in employment, nor in education or training (NEET) close to the EU average. However, the latest results of the 2018 OECD Programme for International Student Assessment (PISA) nonetheless show that, in all tested subjects, Lithuania’s mean performance is below the EU average. The proportion of underachieving pupils in science, reading, and mathematics remains practically unchanged since 2015. The emerging jobs in the new fields of marketing are requesting specific skills and competences. Addressing the issue of youth unemployment by creating theoretical and practical educational resources, we support youth workers and educational professionals to prepare NEETs and youth for required jobs in the current challenging labour market. The need to overcome the limitations of traditional research instruments to study the consumer behavior in marketing led to the emergence of a new research and labour field: neuromarketing. Neuromarketing is the application of neuroscience techniques to marketing. The perceptions and evaluation of marketing academics and marketers are crucial to the future of this field. The content of this page is published for information purposes only. The project was funded by the European Union. However, the communication about the project that is published through this page expresses the views of the project beneficiaries only and it does not represent the views of the European Union or the European Commission. It shall not be deemed to constitute legal or official notice on behalf of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for this content nor the use thereof made by any third parties. Page 2 of 6 2021-2-PT02-KA220-YOU-000049274 Generated on: Jan 11, 2026 There are a few academic programs specifically focused on neuromarketing or consumer neuroscience. Although a lot of the talk about neuromarketing seems to be U.S.-focused, the global interest appears stronger. Objectives OBJECTIVES . To provide educational resources to support youth workers to train NEETs on the topic of innovation in marketing; . To ensure the development of skills and competences of NEETs; . To reduce the labour market mismatch, by training youth in a needed field (new fields of marketing); . To encourage youth to continue developing their skills; The priorities have been chosen starting from a detected problem encountered by the consortium member, the one of youth employment and lack of skills and competences to explore emerging job in the field of marketing and the more specific branches (digital, neuro and nano marketing). As all the