ECOffee Consumers: Creating conscious coffee consumers with sustainable habits for enhancing the sustainable coffee industry

General objectives: • To educate coffee consumers to adopt sustainable habits. • To provide coffee shop owners, employees and coffee professionals with the knowledge to contribute to the achieveme...

General objectives: • To educate coffee consumers to adopt sustainable habits. • To provide coffee shop owners, employees and coffee professionals with the knowledge to contribute to the achievement of the objectives of the circular economy in the coffee sector. • To develop cooperation between consumers and cafés to achieve the above objectives. Specific objectives: • Production of a needs analysis report (using internet research and questionnaires). • Creating an e-guide to sustainable coffee (using the above report). • Production of educational videos (based on the needs analysis report). • Establishment of ECOffee Sustainable Cafeteria Cluster (recruitment of 5 cafeterias per partner, 30 in total). • Creation of a smartphone application (for cafés and coffee consumers). • Training 84 people on the basics of sustainable consumption of coffee (international and national training). • Dissemination of project results (through traditional and social media). • Creating a project website to disseminate all relevant project results.