Enhancing Wellbeing Through Beauty Care

The project was originally sparked by the spread of COVID in 2020 by one of the partners of this project Confartigianto di Vicenza and its devastating effects not both on the physical health of many individuals but also on the mental health of all individuals. Through various discussions with the partners and other entities which eventually did not participate, the discussion evolved around the mental health and wellbeing of customers and what hair and beauty professionals (HBP) encounter on everyday life. It was noticed that though COVID has drastically affected the mental health of individuals, however certain mental health-related issues in clients of HBP were already existent prior to COVID. This expanded the project aims in bringing awareness and the necessary skills that HBP need in order to support their clients. It is a known fact that during HBP offer services, clients feel comfortable to speak about their personal lifes on what they are passing through and though hairdressing or beauty services are not counselling or mental health services, however, this space services as a venting out space for clients. Thus it was established that HBP should be equipped with more skills to deal with this issues in the best manner.

With this project we wanted bring awareness with HBPs and provide the necessary skills on two levels: 1. that they becomre more aware of the mental health and wellbeing of their clients and 2. how to support them more professionally and in the correct manner. Moreover as a collateral effect, we wanted also to bring awareness about the mental health and wellbeing of the HBP themselves. The partners envisaged that these aims are to be achieved through creating an online course which could be accessed at international level and that HBP across Europe and the world would be able to follow this course at their own pace.