Digitalna transformacija i virtuelna stvarnost u turističkom marketingu

We applied for this Erasmus+ project to address the need for modernization in vocational education, particularly in the tourism and hospitality sectors. The primary goal was to align our curriculum with EU standards, integrate innovative teaching methods, and improve the digital competencies of both teachers and students. We recognized a growing demand for expertise in digital marketing and sustainable tourism practices, and the project aimed to fill these gaps while fostering international collaboration.

The main objectives of the project were: 1. To modernize the curriculum by incorporating contemporary topics like digital marketing, social media strategies, and content creation for the tourism and hospitality sectors. 2. To enhance the professional competencies of teachers through training in innovative methods and IKT tools. 3. To build stronger connections with international partner schools and local stakeholders, enabling knowledge exchange and fostering cross-cultural collaboration. 4. To equip students with the skills needed for the modern labor market, including digital competencies, teamwork, and adaptability.