Creation of a training program and learning software module for SEO analysis and digital content for e-commerce

SEO is crucial for ecommerce because it helps achieve lower acquisition costs and better cost-per-acquisition (CPA) by driving organic traffic and improving conversion rates. - It is also cost-effective: SEO reduces the need for expensive paid advertising campaigns. - It has higher conversion rates: organic traffic often converts better than paid traffic, leading to improved CPAs. - It generates sustainable growth: SEO provides long-term benefits by continuously attracting potential customers without ongoing costs. Due to the above-mentioned facts and the importance of the SEO for the ecommerce, the coordinator of the project decided to develop this project proposal. It aims to produce innovative training program for VET learners and professionals to enhance ICT uptake in education and training, promoting easy and free access to VET provision, allowing new skills development for ecommerce and SEO optimization, and complying with the objectives of the Opening up Education Initiative. The use of OERs will support the distribution, utilization and further development of knowledge and information in the field. This will contribute for the innovation in VET and will increase its attractiveness amongst potential learners.

The project objectives which were completely fulfilled during the implementation of the project are as it follows: - To develop a program for VET learners and professionals to enhance their knowledge and skills in SEO analysis and digital content creation. - To create a learning software module with open access for SEO analysis and digital content creation. - To promote the importance of SEO analysis and digital content among the target groups of the project. - To establish long-term cooperation between VET institutions in Bulgaria and Norway in the field of digital marketing.