Teaching sustainability in marketing

By implementing this project, we aim to achieve several long-term goals. First, we want to integrate the newly developed methodology into both schools’ curricula, ensuring that innovative approach...

By implementing this project, we aim to achieve several long-term goals. First, we want to integrate the newly developed methodology into both schools’ curricula, ensuring that innovative approaches to teaching Economics, Marketing, and English become a permanent part of our educational practice. Second, we seek to strengthen partnerships with sustainable companies in both countries, creating opportunities for students to gain practical experience through internships and real-world projects. These collaborations will allow students to apply theoretical knowledge in authentic business environments, deepen their understanding of sustainability, and enhance their professional skills. Finally, we intend to build a foundation for future international projects with our partner school, develping ongoing cooperation and expanding the scope of creative, interdisciplinary initiatives. The managing teams of both schools have already begun discussing next steps to developing another project that would align with both the schools’ needs.

We applied for this project for several key reasons: To raise awareness of sustainability, particularly in the field of marketing. To innovate teaching methodologies in Economic subjects (especially Marketing) and English. To enhance students’ language skills through practical application. To provide students with first-hand experience of a foreign sustainable market. Both Českoslovanská akademie obchodní (Prague) and IT Bachelet (Ferrara) identified a lack of opportunities for creative international cooperation and were actively seeking partners abroad to engage in innovative projects. Given that both schools specialize in Economics and Marketing, it was clear that the project should focus on these areas. Furthermore, both institutions share a commitment to promoting sustainability and supporting green companies, which became the foundation of the project concept. Another important goal was to bridge theory and practice. By participating in this project, students gained valuable insights into sustainable business practices, improved their communication and language proficiency, and experience real-world applications of marketing strategies in an international context.

Teaching sustainability in marketing