Digital and Sustainable Marketing Skills for European Students and Workforce

-To raise awareness of the sustainability challenges that Europe is facing and how these challenges affect to the marketing sector. -To identify the digital and sustainability skills that are esse...

-To raise awareness of the sustainability challenges that Europe is facing and how these challenges affect to the marketing sector. -To identify the digital and sustainability skills that are essential for marketing professionals in the coming years. -To adapt the curricula of VET and Higher Education degrees in marketing and business to the new reality. -To help european workers to adapt their skill with specific training courses and a microcredential system to certify them.