Beauty has never been so green.
▶Summary
The “Beauty has never been so Green” Project promoted environmental sustainability in the hair and beauty industries, by rolling out ad-hoc activities revolving around research, training and aware...
▶Objectives
The “Beauty has never been so Green” Project promoted environmental sustainability in the hair and beauty industries, by rolling out ad-hoc activities revolving around research, training and awareness-raising addressed to both Small and Medium Beauty Business Owners and consumers. The main goal of the Be-Green Project was to promote environmental sustainability in the hair and beauty industries in the project partner countries. The demand for sustainable and clean beauty is at an all-time high. Led by Gen Z and Millennials, this is the new norm of the beauty industry. There is no place for synthetic, artificial, and exploitation anymore. Instead, we are seeing a surge of demand for vegan, organic, ethical, sustainable, and clean products and practices. Hence, the goal was to spread awareness and to emphasize how it is possible to adopt a sustainable beauty routine and lifestyle. Another key goal of the project was to educate people working in the beauty industry, customers and generally anyone interested in a sustainable lifestyle. Through transparency and product education we aimed to help more customers transition towards eco-conscious solutions.