Sustainable Branding: Green Visual Communication for Promoting Local Tourism in Rural Areas
▶Summary
Develop digital skills among local SMEs, enabling effective use of digital tools and platforms for sustainable branding and green communication. Strengthen the resilience of rural tourism business...
▶Objectives
Develop digital skills among local SMEs, enabling effective use of digital tools and platforms for sustainable branding and green communication. Strengthen the resilience of rural tourism businesses by equipping them with sustainable branding practices. Provide a training course focusing on sustainable branding, green visual communication, and eco-friendly practices. Promote the creation of sustainable brand identities, encouraging businesses to offer eco-friendly products and services.
▶Activities
Needs Assessment about current state of sustainable branding in rural tourism. Analyze the survey data to identify trends, challenges, and gaps in green visual communication practices. Develop a training program focusing on sustainable branding, covering the gaps. Develop an online self-learning platform to host the training content. Test the training program and online platform. Organize online challenges related to sustainable tourism. Evaluation and Impact Assessment. Dissemination.
▶Impact
Increased digital competency enabling to effectively utilize online platforms for marketing and communication. Adoption of sustainable branding practices. Improved business resilience. Creation of sustainable brand identities. Engaged and informed public, including tourists and locals, encouraging them to participate in sustainable tourism practices and support eco-conscious businesses.