Turismo rurale come alternativa sostenibile

General objective The project intends to innovate rural entrepreneurship with a tourism component through the transfer of skills necessary for the valorisation of territorial and business peculiar...

General objective The project intends to innovate rural entrepreneurship with a tourism component through the transfer of skills necessary for the valorisation of territorial and business peculiarities. Specific objectives -Increasing the capacity of rural operators to offer themselves as tourist excursions. -To increase skills in digital marketing for the promotion of experiential services. -Transferring transversal skills for the management and coordination of rural tourism experiences

-Develop a collection on European good practices in rural tourism to produce an information compendium. -Create a training manual for rural entrepreneurs, tour operators, association staff and university students. -Implement 3 training courses in each partner country on: digital marketing and territorial promotion, strategies for enhancing inland areas and sustainable tourism. -Create a communication campaign and two multiplier events

-A toolkit containing regional peculiarities of partner organisations and European best practices and operational tools for replicability. -A training manual on the skills needed for the implementation of rural tourism experiences with a focus on digital marketing, sustainable tourism access to funding and enhancement strategies. -Six seminars implemented. -At least 90 rural tourism stakeholders trained -10000 people reached by the communication