I-DEMO Improving DEstination Management Offer through game-based strategies

i-DEMO aims at supporting EU tourism professionals in acquiring and developing key competences in game-based tourism in order to foster innovation and improve overall tourism organizations’ perfor...

i-DEMO aims at supporting EU tourism professionals in acquiring and developing key competences in game-based tourism in order to foster innovation and improve overall tourism organizations’ performance by: enhancing specific skills and competences in game-based tourism; designing an i-DEMO course 'Game-based Tourism'; creating an i-DEMO toolkit to apply gamification to tourism; enhancing the application and replicability potential of innovative game-based solutions.

i-DEMO - implements a skills analysis in relation to game-based tourism in 8 EU tourism destinations; - designs an i-DEMO course on “Game-based Tourism ”, to be piloted before its launching; - provides an i-DEMO toolkit including guidelines and a Visual Virtual Map of EU best practices of gamification in tourism; - organizes an i-DEMO hackathon to dynamize the 8 destinations; - reaches out to the tourism ecosystems through 4 webinars,7 multiplier events and promotional materials.

The EU tourism ecosystems will benefit directly and indirectly of: - a Skills profile for Game-based Tourism; - an online course “Game-based Tourism”; - a toolkit to apply gamification strategies to tourism and a map of existing best practices; - at least 40 new ideas to apply game-based solutions in the 8 selected destinations; - dissemination activities and materials reaching out to at least 300 stakeholders of the EU tourism sector.