Good marketing and branding practices in agricultural cooperatives

Create and disseminate 3 professional educational resources to ease the digital transition, facilitate entry into new global markets, enhance cooperation perception among farmers and consumers, and increase coop products market share. Train 75 participants to be proficient experts in marketing and branding specialized in 2nd and 3rd grade cooperatives, improving their strategic capabilities and prepare them to transfer the knowledge to less experienced coop representants from partner countries.

Main activities involves creation of 3 professional open-source marketing and branding educational resources, specialized in crop sector cooperatives, training experts in marketing and commercial practices tailored to agricultural cooperatives, through 3 mobilities, improving their strategic capabilities and prepare them to transfer the knowledge to less experienced coop representants and 1 virtual kickoff, 1 short-term meetings for progress checks, 1 mid-term reflection, and 1 multiplier event.

The project outcomes are: 1.Develop and disseminate 3 relevant open-source marketing and branding educational resources, specialized in crop sector cooperatives, to improve skills of young managers and experts. 2.Train 75 members from partner countries in marketing and branding for agri-coop, empowering them to become trainers themselves. 3.Increase the market share of coop agri-food products and consumer trust with at least 5%. 4.Increase visibility of 3rd coops from partners countries.