Voices for Climate Action: Amplifying Women Entrepreneurs in Climate Action through Podcasting and Conscious Marketing
▶Summary
The project aims to equip women entrepreneurs in climate action with podcasting and Conscious Marketing skills, addressing digital transformation, gender equality, and climate action. We seek to a...
▶Objectives
The project aims to equip women entrepreneurs in climate action with podcasting and Conscious Marketing skills, addressing digital transformation, gender equality, and climate action. We seek to amplify their voices, enhance visibility, and build a supportive network. Developing a joint podcast channel will promote sustainable practices, inspire others, enable collaboration, especially in rural areas, thereby tackling geographical remoteness and strengthening climate-positive entrepreneurship.
▶Activities
We will implement two 4-day in-person trainings in rural Austria and Greece, five online follow-up meetings, a joint podcast channel creation and publishing, and a final release event. A strong focus on Conscious Marketing and outreach will ensure effective promotion of both the project and new podcast episodes. These activities will provide practical skills for women entrepreneurs, build community, and amplify women's voices in climate action.
▶Impact
We expect the project to upskill women entrepreneurs in digital readiness and resilience, specifically by adding new skills in podcasting and Conscious Marketing. This will lead to increased self-efficacy, a joint podcast channel amplifying their climate action stories, and a strong network of women entrepreneurs active in climate action across Europe. The project will promote gender equity, sustainable business practices, and boost the visibility of participants and climate action.