Empowering Film Sales companies through ethical AI- marketing tools
▶Summary
Europa International, Kozminski University and The Film Agency have decided to partner up to enhance digital skills and capacity-building among international film sales agents. The consortium prom...
▶Objectives
Europa International, Kozminski University and The Film Agency have decided to partner up to enhance digital skills and capacity-building among international film sales agents. The consortium promotes ethical AI-driven human-centered work practices in the international film sales. It aims at developing a comprehensive learning guide on AI usage in film marketing, as well as fostering collaboration among European film sales companies to upscale their digital skills.
▶Activities
The "Empowering Film Sales companies through ethical AI-marketing tools" project will implement activities such as: - Training sessions for international film sales agents on AI-driven human-centered work practices and ethical AI marketing campaigns. - Workshops for knowledge sharing and peer-learning on ethical use of AI and protection of copyrighted content. - Collaboration with industry experts and academics to ensure practical relevance and strong academic knowledge on ethical AI.
▶Impact
The project aims at: - Raising awareness on possibilities and responsibilities associated with the use of AI in international film sales. - Fostering peer-learning and exchange of good practices in making a sustainable, ethical and human-centered use of AI in film marketing campaigns. - Promote an ethical and sustainable use of AI for ambitious marketing campaigns by European SMEs and organizations in the cultural sector by spreading widely the learning guide and educational materials.