WISE-CRU: Wine Identity, Sustainability, and Experiences in a Collaborative Rural Upskilling
▶Summary
Objective 1: Enhance digital capabilities and skills in rural wine tourism SMEs. Objective 2: Foster regenerative and environmentally friendly wine tourism practices. Objective 3: Strengthen commu...
▶Objectives
Objective 1: Enhance digital capabilities and skills in rural wine tourism SMEs. Objective 2: Foster regenerative and environmentally friendly wine tourism practices. Objective 3: Strengthen community-based collaboration in rural wine tourism. Objective 4: Create structured upskilling pathways for wine tourism professionals in rural areas. Objective 5: Facilitate transnational knowledge transfer between Spanish and Bulgarian wine tourism models.
▶Activities
A1: Project management and dissemination – Coordination, quality monitoring, and stakeholder outreach. A2: Context mapping and research – Comparative analysis of wine tourism models in Bulgaria and Spain. A3: LTTA in Spain – Study visits, expert workshops, and co-creation of training content. A4: Developing the learning platform A5: Educational program development - Learning modules and SOP toolkit. A6: Pilot testing and exploitation – Validation of materials and final dissemination event.
▶Impact
Context analysis report on Bulgarian wine tourism Good practice report on Spanish wine tourism Comparative analysis report on Spanish & Bulgarian wine tourism models Digital learning platform with tailored training modules for wine tourism SMEs Standard operating procedures toolkit for service quality and sustainability Structured upskilling pathways for rural tourism professionals Stronger collaboration networks Pilot-tested training resources with practical application & long-term impact