Sustainable marketing and business ambassadors
▶Summary
Our goal is to promote sustainability by shaping the behavior of individuals and SME companies in everyday choices. We achieve this by creating and implementing inspiring hands-on sustainable mark...
▶Objectives
Our goal is to promote sustainability by shaping the behavior of individuals and SME companies in everyday choices. We achieve this by creating and implementing inspiring hands-on sustainable marketing -course for VET students which brings together schools and green SME companies with mutually benefitting co-operation. Additionally, we develop a Sustainable Marketing Tool, with valuable input from business and university partners, to encourage sustainable practices across all SMEs.
▶Activities
We implement the course in four rounds, involving 120 students from participating schools. Each round includes both online learning and communication through eKampus, as well as a workshop. In the workshop, 5 VET students (business, design, fashion) from each of the 6 partner schools are grouped (6 international students from FI, DE, NL, SE, ES, IT). Each group assists a real green SME from the host country by developing a Sustainable marketing package and evaluating its results.
▶Impact
We pilot the Sustainable marketing and business ambassadors course (15 cp) to develop skills in sustainable business, marketing, and international relations through eKampus and company collaboration. With 4 workshops, 120 students, 15 staff members and 20 green SMEs, we will gain valuable insights. This results in the creation of a Sustainable Marketing Tool, encouraging all SMEs to embrace sustainable practices. We plan to widely share the course and tool with both students and SMEs.