Building Online Opportunities & Skills for Tomorrow in Advanced SEO & Digital Marketing for SMEs and Professionals
▶Summary
DIGI-BOOST is a transnational project aimed at enhancing advanced digital skills in SEO and digital marketing for workers, professionals, entrepreneurs, and SMEs in key sectors, particularly in It...
▶Objectives
DIGI-BOOST is a transnational project aimed at enhancing advanced digital skills in SEO and digital marketing for workers, professionals, entrepreneurs, and SMEs in key sectors, particularly in Italy, Bulgaria, and the Netherlands. The project seeks to bridge the digital skills gap and drive digital transformation in businesses through the development of an online training course and an innovative software module designed for creating SEO-optimized blog posts.
▶Activities
A needs analysis will create a Digital Skills Map to identify skill gaps. The online course structured in modular format will cover topics from SEO fundamentals to advanced content optimization. A user-friendly software module will assist users in managing keywords and crafting SEO-friendly content. It will be tested in on-site sessions in Bulgaria and Italy. Meetings and a final conference will facilitate the evaluation of the project and dissemination of outcomes to a broader audience.
▶Impact
The project will enhance advanced digital skills in SEO and content marketing for 20+ participants and transform 10 SMEs through an online training course and innovative SEO software. It will deliver practical, market-oriented skills to boost digital presence and business performance, promote inclusion, expand digital learning resources, and establish a sustainable European network for ongoing collaboration and best practice exchange.